How good is a good news story if nobody knows about it?
Ontario has a lot to be proud of when it comes to our forests. Our forest resources provide a near endless suite of ecological, social and economic benefits. Rob will discuss the importance of connecting with the public in a meaningful and effective way to promote a greater awareness of forestry and the benefits of wood products. Using the recently launched It Takes A Forest (ITAF) campaign, Rob will review the challenges encountered and strategies involved in developing a grass roots education and awareness initiative at the provincial level. The ITAF initiative is currently supported by over 40 organizations including all three levels of government (municipal, provincial and federal), professional organizations, ENGOs and not-for-profits, and the private sector.

Rob Keen is the CEO of Forests Ontario, a registered charity and non-profit organization. The organization's goal is to create healthy forests for healthy communities by providing tree planting and maintenance programs, delivering forest education programs, and engaging the community in learning more about the benefits of forests.

Rob Keen May 16, 2018